How do you introduce change into a newsroom? Jane Mahoney of Private Media in Melbourne, Australia, has a five-step plan.

1. What problem are you solving?

2. Educate everyone, make sure they understand the products you're bringing in.

3. Empower everyone, make sure they understand their place in the business and how they can help drive everyone towards success.

4. Have some goals in place to actually measure what success looks like.

5. Create a team of advocates

We've been following Jane Mahoney over the past couple of weeks as she sets up her new reader revenue team at Private Media in Australia.

In this episode, she talks about how to market a news subscription product — running campaigns, working with editorial, and testing.

Hosted and produced by Rishad Patel, co-founder of Splice.

Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin masthead. We've been following Jane over the past couple of weeks as she sets up her reader revenue team at the company.

In this little episode, she talks about how she onboards a new hire — it's all about getting the mindset right. Great little bits of knowledge in here.

Hosted and produced by Rishad Patel, co-founder of Splice.

Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin mastheads.

We've been following Jane over the past couple of weeks as she sets up her reader revenue team at the company. This week, we check in on her to find out what's she's looking for in terms of talent.

Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin mastheads.

When Jane Mahoney at Private Media in Melbourne signed up for our newsletters a couple of weeks ago, she said she was about to set up a reader revenue practice for her company. Obviously we was excited; we asked if she would talk us through her journey and the process every week — a little reader revenue nerd-fest on Splice Pink.

Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin mastheads. This is a new role for her after four years as Associate Publisher at Crikey.

Jane describes herself on LinkedIn as a “big nerd for reader-funded journalism, data-driven everything, subscription marketing and news product. Always keen to talk about journalism, country music and sport.”

We never got to country music — but we’re keen to check in to see what she’s doing on reader revenue. This is the start of what we hope would give us a front-row seat on Private Media’s new projects. She’ll be taking us on this journey of transformation here on Splice Pink.