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Three new episodes from Splice Pink, our podcast of quick conversations across the media ecosystem

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Alan Soon and Rishad Patel Alan Soon and Rishad Patel

An audience of one — served at scale

We are fast entering a paradigm shift in the creation and consumption of content. Traditional episodic media is giving way to a landscape where AI-generated content is expansive, on-demand, and cheap. We've passed peak content. AI is creating a content environment of infinite supply.

For Splice, this new change marks the start of what we’re calling Media 4.0: wall-to-wall content, created in real time, at scale, and, most profoundly, serving an audience of one — at scale.

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Rishad Patel Rishad Patel

Is your About page even about you?

It isn’t just news and journalism that are dealing with trust issues. It’s news organisations themselves. A good way to rebuild that trust is to start with your website. Let's talk about your About page.

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Rishad Patel Rishad Patel

From direct-to-consumer to direct-to-believers

“Your competition isn’t limited to other organizations that also do news. Your competition is what your true believer spends her time doing instead of reading your Very Important Article.”

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Marium Chaudhry

Founder, The Current
Pakistan

Marium walked away from a top job as an executive producer at Geo TV to start something on her own. She wanted to serve her community, to make news and politics relevant to younger people, and to start a women-led newsroom.

At Splice Beta, Marium talked about that journey of stepping into entrepreneurship, what she's learned about herself, and what it's like running one of Pakistan's most exciting media startups.

This was our third Splice Beta in 2022. Our mission remained the same: to help you build a viable media business.

But you’re not meant to do this alone, and that’s why 250 people showed up in Chiang Mai from November 1-2 to meet the media ecosystem from 52 countries.

Welcome home. You have a place here.

In journalism media, we've been making products that *we* want to make for generations.

That needs to change. The future of media is already here — it’s user-centric, need-based, and demand-driven.

So find a user community, test assumptions around a problem to solve, test and iterate obsessively based on user feedback, and build relevance, utility, and ultimately, real value until you have product-market fit.

This is how we approach prototyping at Splice.

The Splice Pink podcast

Quick conversations with people across the global media ecosystem

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